Does your squad have its own designated unicorn, mermaid or fairy?

This week we’re poring over Wildfox’s Spring ’16 lookbook devoted to splicing our favourite fairytales with unique modern looks, featuring everything from swimwear to loungewear.

This is a whimsical, youthful collection with cartoon and video-game-inspired motifs that’ll conjure up memories of long summers and sleepovers. It’s the ultimate fusion of the everyday and the ethereal with its cheeky slogan tees, bold, slouchy sweaters and midi PJ pants alongside extra-special statement pieces.

Some picks that took our breath away were the layered feather mini, the bell-sleeved kimono wrap, and the intricate long-sleeved mesh tops. We’re also so, so happy flares feature so heavily too – may they never go out of vogue again!

We’re stunned at the work the creatives have put to give this lookbook a real narrative – and looks you can mix and match with your friends!

Wildfox is an LA-founded contemporary women’s line celebrating 10 years of business in 2017. If you’re not lucky enough to live in sunny Cali where their two stores are located, shop online here.  For more of their vintage-inspired, like them on Facebook or follow them on IG (@wildfoxcouture).


Cecile Blackmore is a writer from Brisbane, Australia. She writes and edits at The Creative Issue and hoards vintage clothing – follow her adventures on Instagram at @saintcecile.

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