fashion

Lookbook We Love: ‘Squeaky Clean’ by Elleni the Label (+ Interview)

We’re so excited to feature Elleni the Label’s lookbook for her latest collection, ‘Squeaky Clean’. It’s an almost impossibly adorable tribute to bathtime, featuring soft cloth slides, jumpsuits, pom-pom socks capes, candy-striped pencil skirts, pink turbans, motifs of tabs, tubs and toothpaste! The collection (which is overflowing with its own personality and sense of humour) […] Read more…

Inspired By: Swedish Knitwear Brand Emma Hasselblad

Can knitwear be edgy? Sweden-based textile designer Emma Hasselblad has us convinced it can. We’re in love with her latest offering for winter ‘17, captured by photographer Mona Cordes (you can read a past Whim interview with her here). When shot alongside flowers and foliage, it’s easy to see how Emma’s taken her inspiration from […] Read more…

Our Favourite Fashion Picks from Next

We’ve been keeping our eyes on global fashion house Next and frantically pinning our favourite styles and designs to hit the website. Rather than keeping these all to ourselves, we’ve decided to share them here and celebrate the garments before Next’s highly-anticipated Christmas collection launches in the coming weeks. We’ve focused on two different moodboards, […] Read more…

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