fashion

‘Miracles’: a Dreamy F/W ’17 Campaign from Lulu Martins

Who would’ve thought that the deliciously grotesque and intricate triptychs by Dutch painter Hieronymus Bosch could inspire a beautiful line of clothes? Lulu Martins, a young designer based in Buenos Aires, crafts her F/W 2017 collection with the earnestness of an author penning an epic. Taking its name from the Augsburg Book of Miracles, her […] Read more…

Lola’s Garden: Julie White’s New Contemporary Australiana Inspired Collection

Though we feature a lot of them here on Whim, Australia’s not a very pastel-based land. No blushing pink roses, no cherry blossoms, no beds of lavender (Not naturally, at least!). South Australia-based designer and maker Julie White embraces this to a tee in her latest collection, taking her inspiration from the colours, shapes and […] Read more…

Introducing Maggie May Bridal’s New ‘Terra Australis’ Collection + An Interview With the Label’s Founders

Prepare yourselves for one of the dreamiest bridal collections we’ve seen yet. Maggie May Bridal have left us feeling awe-inspired yet again, this time with their latest campaign for their new ‘Terra Australis’ collection of bohemian-inspired wedding dresses. We’ve had the pleasure of featuring Maggie May Bridal’s previous lookbooks on the blog before, and are […] Read more…

Spell & the Gypsy Collective’s New ‘Lolita’ Festival ’17 Lookbook is a Bohemian Dream

‘Lolita’ is the latest collection and lookbook to drop at Spell & The Gypsy Collective and it’s filled with festival-inspired fashion you’re going to LOVE. From flowing, long dresses with bell-sleeves, to band tees, denim jackets, high-rise jeans, and everything else in-between – this lookbook from the Byron Bay-based label is the stuff of our 70’s-inspired […] Read more…

How to Incorporate Brooches into Everyday Wear

If you’re anything like us, you probably have a pretty impressive collection of brooches that you like to break out for certain occasions or outfits. Lately we’ve been wondering though: why keep these dainty treasures hidden away for most of the year? After some brainstorming and outfit experimentation of our own, we’ve come up with […] Read more…

Shop The Runway at Next.com.au + Our Picks from the New Collection!

Next is Great Britain’s number one online clothing retailer, which also provides its affordable and on-trend products to 72 countries worldwide – including us here in Australia! Here’s the exciting news though – The fashion house’s New Collection has just officially dropped internationally. Attendees of the recent Virgin Australia Melbourne Fashion Festival were lucky enough to […] Read more…

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