style

Shop The Runway at Next.com.au + Our Picks from the New Collection!

Next is Great Britain’s number one online clothing retailer, which also provides its affordable and on-trend products to 72 countries worldwide – including us here in Australia! Here’s the exciting news though – The fashion house’s New Collection has just officially dropped internationally. Attendees of the recent Virgin Australia Melbourne Fashion Festival were lucky enough to […] Read more…

Lookbook: Miss Patina Spring / Summer 16 Campaign

Psst…vintage lovers! We cannot stop thinking about Miss Patina’s Spring/Summer lookbook. Miss Patina is a London-based brand with many vintage-inspired pieces, showcasing the quirky, fun and feminine. (They have a whole section devoted to “Cat Inspired Design”). Their spring/summer collection – shot as a classic day out on a pebbly British seaside – is full […] Read more…

ModCloth Mother’s Day Gift Guide

This post contains affiliate links and I will be compensated if you make a purchase through these links. Mother’s Day is coming up this weekend, so we’ve put together a gift guide featuring mum-approved products from one of our favourite online shopping destinations – ModCloth! Below you’ll find 12 affordable, feminine and fun items which […] Read more…

An Exclusive Collaboration with Firmoo + First 10 Readers Receive a Free Pair of Sunglasses!

These pastel blue sunglasses from Firmoo are perfect for long summer days by the beach! You might remember Whim’s collaboration with the global online optical store last year (which you can check out here), so needless to say, I was stoked to be able to work with them again! My first pair of sunglasses from Firmoo […] Read more…

‘Walk on the Wild Side’: A Holly Young Headwear + Jade Berry Photography Collaboration

This beautiful lookbook is a collaboration between Cornwall-based photographer Jade Berry and Holly Young Headwear. We’ve featured the stunning imagery of Jade Berry Photography on the Whim blog before, but for those of you who are unfamiliar with her work, she enjoys celebrating “the magic of everyday things; real or imagined”. Holly Young is the talented designer behind her […] Read more…

Confetti, Sequins + Glitter: Ashish’s SS16 Showcase

I’m sure I’m not the only one who has found herself feeling awe-struck by the confetti-filled ‘skater girls’ from Ashish’s LFW show filling Pinterest’s feed of late. From the colourfully-adorned smock dresses, to jeweled eyes and sequin-sprinkled hair – what’s not to love about the label’s latest showcase? When it came to Ashish’s Spring / Summer 2016 […] Read more…

ModCloth’s New Collection is all about Romantic Road Trip Style

** This post contains affiliate links ModCloth’s latest collection pays homage to the romance of road trips and exciting adventures in free-spirited details and seasonal tones. Whilst perusing through the new bohemian-inspired collection, I couldn’t help but feel as though it was perfect for Whim, with its dainty dresses, feminine details, and soft pastel hues. […] Read more…

Whim Talks to Style / Travel Blogger, TV Host + Published Author La Carmina

Have you ever wanted to become an established fashion blogger? Or even a famous travel blogger turned presenter for companies such as NBC and Travel Channel? Perhaps you’ve always dreamt of becoming a published author? I’ve got some great news for you, because today on the blog you can read an interview with a super-talented individual […] Read more…

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