fashion

Photoshoot: ‘I Found Lucy’ by Wolfette Styling + White Willow Photography

This quirky and cool photo shoot is the result of a few of our most favourite creatives joining forces: Fashion label I Found Lucy, the uber-talented Wolfette Styling, and photo pro White Willow Photography. You will have no doubt seen the many amazing collaborations between Wolfette Styling and White Willow Photography here on the blog, but […] Read more…

‘Miracles’: a Dreamy F/W ’17 Campaign from Lulu Martins

Who would’ve thought that the deliciously grotesque and intricate triptychs by Dutch painter Hieronymus Bosch could inspire a beautiful line of clothes? Lulu Martins, a young designer based in Buenos Aires, crafts her F/W 2017 collection with the earnestness of an author penning an epic. Taking its name from the Augsburg Book of Miracles, her […] Read more…

Lola’s Garden: Julie White’s New Contemporary Australiana Inspired Collection

Though we feature a lot of them here on Whim, Australia’s not a very pastel-based land. No blushing pink roses, no cherry blossoms, no beds of lavender (Not naturally, at least!). South Australia-based designer and maker Julie White embraces this to a tee in her latest collection, taking her inspiration from the colours, shapes and […] Read more…

Introducing Maggie May Bridal’s New ‘Terra Australis’ Collection + An Interview With the Label’s Founders

Prepare yourselves for one of the dreamiest bridal collections we’ve seen yet. Maggie May Bridal have left us feeling awe-inspired yet again, this time with their latest campaign for their new ‘Terra Australis’ collection of bohemian-inspired wedding dresses. We’ve had the pleasure of featuring Maggie May Bridal’s previous lookbooks on the blog before, and are […] Read more…

Spell & the Gypsy Collective’s New ‘Lolita’ Festival ’17 Lookbook is a Bohemian Dream

‘Lolita’ is the latest collection and lookbook to drop at Spell & The Gypsy Collective and it’s filled with festival-inspired fashion you’re going to LOVE. From flowing, long dresses with bell-sleeves, to band tees, denim jackets, high-rise jeans, and everything else in-between – this lookbook from the Byron Bay-based label is the stuff of our 70’s-inspired […] Read more…

How to Incorporate Brooches into Everyday Wear

If you’re anything like us, you probably have a pretty impressive collection of brooches that you like to break out for certain occasions or outfits. Lately we’ve been wondering though: why keep these dainty treasures hidden away for most of the year? After some brainstorming and outfit experimentation of our own, we’ve come up with […] Read more…

Shop The Runway at Next.com.au + Our Picks from the New Collection!

Next is Great Britain’s number one online clothing retailer, which also provides its affordable and on-trend products to 72 countries worldwide – including us here in Australia! Here’s the exciting news though – The fashion house’s New Collection has just officially dropped internationally. Attendees of the recent Virgin Australia Melbourne Fashion Festival were lucky enough to […] Read more…

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