fashion

Introducing ‘Lotus’: An Ethereal Summer Lookbook from Tree of Life

We’re in love with ‘Lotus’, Tree of Life’s first lookbook for 2018. Of this shoot, the incredible brand explain: “Runaway into a seaside daydream, our latest collection treads the waters between Blue Lagoon and modern bohemia. Introducing Lotus, filled with feminine florals and romantic detailing in soft aqua, lilac and neutrals.” Shot by the uber-talented Ming […] Read more…

Adventures Through the Past: An Eclectic Sampler of Vintage Instagram Accounts

Does your Instagram feed need a revamp? We’re in awe of people and brands who “live vintage”, keeping the magic of the past alive by documenting their daily looks and discoveries, whether it’s through old-timey makeup and style, old-world photo techniques or throwback burlesque performances (while we’re over here doing our discount-bin makeup on the […] Read more…

Lookbook We Love: ‘Squeaky Clean’ by Elleni the Label (+ Interview)

We’re so excited to feature Elleni the Label’s lookbook for her latest collection, ‘Squeaky Clean’. It’s an almost impossibly adorable tribute to bathtime, featuring soft cloth slides, jumpsuits, pom-pom socks capes, candy-striped pencil skirts, pink turbans, motifs of tabs, tubs and toothpaste! The collection (which is overflowing with its own personality and sense of humour) […] Read more…

Inspired By: Swedish Knitwear Brand Emma Hasselblad

Can knitwear be edgy? Sweden-based textile designer Emma Hasselblad has us convinced it can. We’re in love with her latest offering for winter ‘17, captured by photographer Mona Cordes (you can read a past Whim interview with her here). When shot alongside flowers and foliage, it’s easy to see how Emma’s taken her inspiration from […] Read more…

Inspired by: ‘Magic Mountain’ from Ming Nomchong

We’re so invested in the rebirth of boho and “Magic Mountain” is serving some desert looks that will be sure to inspire. Originally shot for online marketplace Bohemian Diesel, Australian photographer Ming Nomchong casts her spell on the desert of Joshua Tree, California. This is a gloriously cinematic shoot that truly embraces its stunning location. […] Read more…

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