Lookbook We Love: ‘A Wildfox Fairytale’ Spring ’16

Does your squad have its own designated unicorn, mermaid or fairy? This week we’re poring over Wildfox’s Spring ’16 lookbook devoted to splicing our favourite fairytales with unique modern looks, featuring everything from swimwear to loungewear. This is a whimsical, youthful collection with cartoon and video-game-inspired motifs that’ll conjure up memories of long summers and […] Read more…

Whim Turns 4!

Hip hip hooray – it’s Whim’s 4th birthday! It’s almost hard to believe that on this very day 4 years ago, I began a little blog and decided to call it Whim Online Magazine. I won’t bore you with all of the details (I’m sure you’ve heard the full story before), but basically I just wanted […] Read more…

Featured Etsy Store: Anna Skoblikova

Regardless of whether they’ve wanted to marry anyone, it’s hard to find a lady who hasn’t – even for just a second – fantasized about their dream wedding dress. Finding the right one can often be an intensely personal affair – we’ve found it hard to look past Tel Aviv-based designer Anna Skoblikova’s unique, intricate […] Read more…

Melbourne Event: The Fashion Advocate Runway – 11 March 2017

The Australian fashion industry is ever-evolving. Influenced by our vibrant multicultural history, our unique climate and our sense of independence, Australia has produced some of the most coveted labels in the world. But, with increasing competition from international conglomerates, the market flooding of cheap fast fashion, and the impact of constantly changing trends, sustaining an Australian made […] Read more…

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