Introducing ‘Summer Rose’ by K is for Kani the Label + an Interview with Connie Cao!

Longtime blogging legend, Peppermint Magazine cover girl, and Etsy crafter Connie Cao is the mind behind K is for Kani – and she has just about perfected the art of the ultimate flower crown. Flower crowns have their roots everywhere from Victorian England, ancient Greece, Ukrainian folk history, and the classic 1980s bridal spray of […] Read more…

Lola’s Garden: Julie White’s New Contemporary Australiana Inspired Collection

Though we feature a lot of them here on Whim, Australia’s not a very pastel-based land. No blushing pink roses, no cherry blossoms, no beds of lavender (Not naturally, at least!). South Australia-based designer and maker Julie White embraces this to a tee in her latest collection, taking her inspiration from the colours, shapes and […] Read more…

Photoshoot: ‘L’obscurite et les Fleurs’ by Whitney Smith

It only seems fitting to end the week on this fabulously floral (yet beautifully moody) photoshoot from the talented Whitney Smith. Appropriately titled ‘L’obscurite et les Fleurs’ (translating to ‘The Darkness and the Flowers), this series features the lovely Andi Kennedy as she dons a stunning black lace dress and lipstick in the darkest shade of purple. […] Read more…

Introducing Maggie May Bridal’s New ‘Terra Australis’ Collection + An Interview With the Label’s Founders

Prepare yourselves for one of the dreamiest bridal collections we’ve seen yet. Maggie May Bridal have left us feeling awe-inspired yet again, this time with their latest campaign for their new ‘Terra Australis’ collection of bohemian-inspired wedding dresses. We’ve had the pleasure of featuring Maggie May Bridal’s previous lookbooks on the blog before, and are […] Read more…

Spell & the Gypsy Collective’s New ‘Lolita’ Festival ’17 Lookbook is a Bohemian Dream

‘Lolita’ is the latest collection and lookbook to drop at Spell & The Gypsy Collective and it’s filled with festival-inspired fashion you’re going to LOVE. From flowing, long dresses with bell-sleeves, to band tees, denim jackets, high-rise jeans, and everything else in-between – this lookbook from the Byron Bay-based label is the stuff of our 70’s-inspired […] Read more…

How to Incorporate Brooches into Everyday Wear

If you’re anything like us, you probably have a pretty impressive collection of brooches that you like to break out for certain occasions or outfits. Lately we’ve been wondering though: why keep these dainty treasures hidden away for most of the year? After some brainstorming and outfit experimentation of our own, we’ve come up with […] Read more…

Shop The Runway at Next.com.au + Our Picks from the New Collection!

Next is Great Britain’s number one online clothing retailer, which also provides its affordable and on-trend products to 72 countries worldwide – including us here in Australia! Here’s the exciting news though – The fashion house’s New Collection has just officially dropped internationally. Attendees of the recent Virgin Australia Melbourne Fashion Festival were lucky enough to […] Read more…

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