Lookbook We Love: ‘Squeaky Clean’ by Elleni the Label (+ Interview)

We’re so excited to feature Elleni the Label’s lookbook for her latest collection, ‘Squeaky Clean’. It’s an almost impossibly adorable tribute to bathtime, featuring soft cloth slides, jumpsuits, pom-pom socks capes, candy-striped pencil skirts, pink turbans, motifs of tabs, tubs and toothpaste! The collection (which is overflowing with its own personality and sense of humour) […] Read more…

Sydney Event + Giveaway: She Went Wild To Host Women’s Outdoor & Adventure Expo (Dec 2017)

Did you know the travel industry has seen a 35% rise in women craving adventure-based holidays? After the success of She Went Wild’s first event in November 2016, they’re returning for an even bigger and better event for 2017. The event is curated by women, to aid inspiring and empowering more female adventurists; of any […] Read more…

Inspired By: Swedish Knitwear Brand Emma Hasselblad

Can knitwear be edgy? Sweden-based textile designer Emma Hasselblad has us convinced it can. We’re in love with her latest offering for winter ‘17, captured by photographer Mona Cordes (you can read a past Whim interview with her here). When shot alongside flowers and foliage, it’s easy to see how Emma’s taken her inspiration from […] Read more…

1 2 3 141