We Chat to Morgane Cassin, the Designer + Founder of Glase
Glase is a beautifully understated womenswear label based in France.
With a strong concentration on upcycling and connecting with nature, it comes as no surprise that the brand is capturing the imagination and hearts of females all over the world.
We recently chatted to the Designer and Founder of Glase, Morgane Cassin, to discuss her stunning label, inspiration, advice to aspiring fashion designers, and so much more.
Q: Congratulations on your beautiful brand, Glase. For those of our readers who may be unfamiliar with Glase, how would you describe it to them?
A: "The Glase woman is a sweet blend of spontaneity, naturalness and elegance." M.C
Glase is an independent ethical brand of clothing for women created in 2018 by Morgane Cassin, a young French textile designer. The brand contrasts the traditional concepts of textile finishing with a more visual expression to create a new aesthetic sensibility.
With a rigorous choice of textile qualities, Glase offers personal and narrative products. The materials are carefully selected from craft workshops or fashion houses. Everything is done in Paris and its surroundings, anxious to preserve a French know-how.
We create rooms conducive to daydreaming or reflection; that's how the brand leaves its mark.
Q: Glase notes that it has an "upcycling process". How do you use this process in your womenswear?
A: "Products made to last." M.C
The studio transforms (upcycling) mainly scraps of fabrics, old clothes, accessories or linens. Offering an alternative to products that travel around the world several times, showcasing quality and handmade work, are the values of the brand.
Glase also creates textiles applicable to the realization of its products made in the workshop. This limits the constraints of outdoor productivities and is more responsible for materials. The rendering of the pieces is unique for limited editions handmade with love.
Q: What inspires your designs and why?
A: "Glase's inspiration is beyond borders, to capture beauty wherever it is." M.C
The brand invents journeys inspired by its own history. This means that productions are subject to interpretation. The pieces offer a subtle palette of colors in half hues, always in a permanent will of singularity, but also unique volumes with sculptural paces.
The Glase vision is luxurious sobriety, fascination for baroque, lightness, transgression of codes and conventions. The natural way to put forward the woman, allowing her to express herself instinctively by revealing her body.
Q: What advice would you offer to aspiring fashion designers?
A: Well, there are two things that are important enough for us and that can be applied to other creators;
1. Combine creative spontaneity, environmental and economic awareness. Take the time to create a product that meets the constraints of life while offering something with a personality of your own to make you stand out. It is to combine the staff and the collective.
2. Dare generous friendship, work hands in the hands to create forces. Collaboration is a real exercise of exchange of ideas and know-how with professionalism and good valor. This is very rewarding to start.
Q: Lastly, what do you hope the near future holds for Glase? Do you have any exciting, upcoming plans that you would like to share with us?
A: We wish for Glase, always more sharing and beautiful projects with other artists. In a few weeks the new collection arrives on our e-shop! Hope you like it as much as we have liked making it.
We want to thank Morgane for taking the time to discuss her beautiful label with us and encourage you to check out the incredible designs from Glase by visiting the brand's website, Instagram, or Facebook. Enjoy!
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Credits: [Photo shoot #1] Model: @arianeducasse | Photography: @sixtinelegrand | MUA: @louiseloctin | Styling: @daraeditorial | Design: @studio.glase
[Photo shoot #2] Model: @sarahharkins14 | Photography: @marionmidnightphotos | MUA: @ludivinemaquille | Styling: @daraeditorial | Design: @studio.glase